Strategic Consulting

Strategy to Implementation. On Demand.


Multidisciplinary team of credentialed nutrition and health professionals – experts in food and health policy, government relations, coalition-building, research, communication, marketing, food retail, technology, consumer and marketplace trends.


We believe that how we deliver exemplary, strategic support is just as important as what we deliver and we are committed to bringing energy, expertise, and excellence to each and every collaboration and project we take on


  • Align with your organization to make it stronger
  • Understand your mission, sensitivities, and resources
  • Deliver inclusive, evidence-based insights and products
  • Provide ongoing and/or on-demand services that meet business needs


  • Recent Dietary Guidelines for Americans, MyPlate, & FNS Feeding Programs insider
    experience – evidence analysis to policy implementation, forecasting, translation
  • Strategic counsel – emerging issues and trends, cultural relevance, novel ingredients,
    food labeling, health claims, and more
  • Innovative, audience-specific communications – traditional media, digital solutions,
    material development, online/print articles, presentations, etc.
  • Science proficiency – data analysis, reviews, study protocols, grant writing


We serve food- and health-related non-profit organizations and foundations, commodity groups, CPGs, public relations firms, among others.  Current clients often describe Nutrition On Demand experts as a seamless extension of their internal staff, delivering above and beyond expectations. Hear more from our clients…

Our support.

Define and activate on policy goals

We excel in US food and nutrition policy, with an emphasis on the Dietary Guidelines for Americans, School Nutrition, and other Food and Nutrition Services programs.

Create compelling oral, written, and digital communication content

Our nutrition communication experts develop targeted resources for both consumer and health professional audiences (e.g., toolkits, articles, blogs, policy comments; presentations, meeting facilitation, ideation, oral testimony; social media planning, content, and management.)

Gather and apply research and marketplace insights

We propose customized, client-specific research approaches and then implement from start to finish. Services may include marketplace and trend analysis; original qualitative and quantitative research; and insight aggregation.

Deliver valuable strategy and counsel

We offer strategic and targeted counsel based on a 360° view of food and nutrition science, policy, thought leader positioning, marketplace trends, consumer insights, and hot button topics.

Energy.  Expertise.  Excellence.  In Action.


We brought in the Nutrition on Demand team to help us with a rebranding project for one of our programs. Shelley and her team planned and implemented a comprehensive process that included targeted data gathering, key informant interviews, and information analysis to inform our rebrand goals and marketing needs. The amount and quality of the data exceeded our expectations, giving us valuable information useful beyond the rebrand. Their creative approach and suggestions helped our team come to a clear consensus for a powerful rebrand outcome.  The NOD team came to the table with enthusiasm, high energy and professionalism. We could not be more pleased with their approach, their work style and the project outcome. We would definitely use their services again!

Deirdre McGinley-Gieser, Senior Vice President, Programs and Strategic Planning
Alice Bender, MS, RDN, Director of Nutrition Programs
American Institute for Cancer Research


Shelley Maniscalco and her team of professionals have supported the Food Marketing Institute’s (FMI) health and wellness program of work for more than three years.  The scope of projects range from research designing and writing best practice guides for implementing a family meals program in food retail, to revaluating and redesigning our family meals consumer website, to designing strategies and a stakeholder engagement plan to elevate the importance of family meals in the Dietary Guidelines for Americans.  All projects taken on by Nutrition on Demand are executed with the highest standards of quality and are delivered on time and on budget.

Susan Borra, RDN
Chief Health and Wellness Officer, FMI
Executive Director, FMI Foundation


Shelley and her team are not about you or me, they are about ‘us’. This trustworthy team offers strong nutrition science and communication expertise, a broad network, and connectedness to trends and issues.

The name, Nutrition on Demand, signifies the team's spirit of nimbleness and flexibility that is highly desirable in today's fast-moving environment.

Kristi Reimers, PhD, RDN
Director of Nutrition, Health, & Wellness
Conagra Brands


We have contracted Nutrition on Demand to represent the Food Marketing Institute (FMI) to key external stakeholders.  For the Academy of Nutrition and Dietetics’ Food & Nutrition Conference & Exposition, the team helped us to brainstorm and plan our exhibit booth to promote National Family Meal Month to dietetic professionals.  Shelley and her team of registered dietitians also helped us staff the booth. Due to their exceptional outreach skills, we received almost 400 contacts for our program. Nutrition on Demand is an excellent resource for any organization looking to enhance their nutrition and health strategies and programs.

Susan Borra, RDN
Chief Health and Wellness Officer, FMI
Executive Director, FMI Foundation

Let's start by chatting (you won't regret it)!

Strategic nutrition support, based in the Washington, DC metro area.